We received a letter from Bank of America in the mail today explaining a new promotion that features an APR of 0% on all purchases of gas and groceries until the statement closing date in January 2009 (Purchases must be made prior to August 1st) when we use our BofA card. According to the fine print, we were automatically enrolled in this promotion based on our account status.

It’s great to see some proactive moves from firms, and one that purports to give us something back for essentially not changing what we do already is even better. Will we use this card more now? Maybe. It certainly will make us think a little bit more then next time we whip out the wallet to pay for something.