We recently received an email (sent to financial advisors) from AXA Distributors requesting that we complete a 15-minute online survey focusing on our experiences with AXADistributors.com, the firm’s advisor website. The email states that the goal of the survey is to determine areas in which the firm can improve the website in the future. A link to the survey is provided followed by simple access instructions.

The survey is lengthy, consisting of 39 questions and in our experience takes closer to 20 minutes to complete. Both multiple-choice and text-response questions are asked with a focus on website usage and new site features. For their troubles, advisors who submitted the survey in full before May 30th were rewarded with a five dollar Starbucks gift card.

In our experience completing the survey, we were a bit put off by the seemingly endless amount of questions asked as well as the detail required to answer in some cases. Next time AXA sends out a survey, we think many advisors would gladly pay for their own cup of joe rather than participate in this drawn out survey.

To check out a copy of the actual email (PDF) click here.